Our Journey

Karma Totes' story begins with Anu, whose dedication to environmental sustainability has been a part of her life since childhood. She decided to channel her passion for the environment into something that could create a lasting impact.

Anu's goal was to reduce plastic waste while also creating opportunities for disadvantaged women. Karma Totes was born from this vision, using eco-friendly materials. Each tote is a testament to the artisans who preserve their crafts and the women who are gaining financial independence through their work.

Karma Totes stands for a commitment to reducing plastic waste and fostering a balance between environmental responsibility and social impact.

Our Values

Save Earth:
Our products are made from vibrant and attractive materials such as canvas, jute, and handloom fabrics, offering a sustainable alternative to plastic.

Empower Women:
We empower disadvantaged women by promoting self-reliance and providing training and employment opportunities.

Delight Customers:
We are committed to providing you with the highest quality and ensuring you get the best value for your money.

Vision

Breaking the Bondage of Plastic

"Breaking the Bondage of Plastic" means offering stylish, eco-friendly alternatives to plastic bags.

Karma Totes empowers disadvantaged women through ethical production, helping fashion-conscious women make sustainable choices that support both the environment and the livelihoods of the women behind the bags.

Mission

Offering aesthetic, natural and recycled alternatives to Plastic

At Karma Totes, we design eco-friendly bags made from natural and recycled materials. Each bag helps reduce plastic waste and empowers disadvantaged women.

Our products combine sustainability, social impact, and elegant design, providing a thoughtful alternative to conventional plastic bags.

Purpose

Freeing Earth from Plastic

Karma Totes strives to eliminate plastic waste by crafting eco-friendly bags from materials like canvas, jute, JUCO, and traditional handloom fabrics like Kalamkari and Ikat.

Each bag supports a plastic-free planet while empowering women to gain financial independence and build better lives.

Get to Know Us

CEO & Founder

Anasuya (Anu) Prasad

My lifelong curiosity and commitment to education have always driven me, leading me to pursue two master’s degrees—one in India and another in the USA. I spent over two decades thriving in the corporate world, but my heart always remained connected to my roots. I’ve always had a deep passion for empowering disadvantaged women and preserving nature.

In 2023, I founded Karma Totes, a social enterprise in Malkajgiri, Hyderabad, where my own journey began. Karma Totes has since become a symbol of sustainability and hope, offering eco-friendly bags crafted by local women. Through my leadership, I’m dedicated to empowering these women, building a sisterhood of support and ambition, while also contributing to the preservation of our environment.

Nikhil Johnson

Director – Marketing & Sales


Throughout my career, I’ve thrived on taking on challenges—whether managing complex operations or leading strategic marketing initiatives. At Karma Totes, I’m able to apply these experiences to drive growth while making a meaningful impact. My focus is on creating marketing strategies that connect with our customers while ensuring efficient and sustainable operations.

What excites me most is that Karma Totes is more than just a business—it’s a mission to empower women and reduce plastic waste. I’m proud to be part of a team that aligns with these values, and I’m committed to helping Karma Totes grow while staying true to its purpose.

Y Vasu Deva Rao

Senior Executive – Operations Manager


As the Senior Executive Production Manager at Karma Totes, I’m responsible for overseeing the entire production process, ensuring every product meets the highest standards of quality and efficiency. From managing the team to coordinating with suppliers, my goal is to meet deadlines while maintaining quality and sustainability.

What I love most about my role is that our products are not just stylish—they are eco-friendly and made with purpose. I take pride in optimizing our production processes to align with Karma Totes’ values of sustainability and craftsmanship. It’s incredibly rewarding to know that the work we do has a positive impact on both the environment and the women we empower.

Esther Esha

Senior Executive – Design


Fashion has always been my creative outlet, but at Karma Totes, I’ve found a way to combine creativity with purpose. From designing eco-friendly bags using traditional fabrics like Kalamkari and Ikat to developing marketing strategies and social media content, I get to channel my passion for sustainable fashion into everything I do.

With my background as a Customer Specialist in e-learning and a Diploma in Multimedia, I’ve developed both creative and strategic skills that help me drive impact. What motivates me most is knowing that our work not only delivers stylish, sustainable fashion but also supports women and the environment. At Karma Totes, I’m proud to be part of a movement where fashion empowers and inspires meaningful change.

Beyond Fabric, Beyond Fashion

Vibrant Pulse of Karma Totes!

Empowering communities and healing the planet, with timeless design and modern fashion in each bag.

×
×